How to Work With Me
Services, My Process, Pricing & FAQs
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BOFU Blog Content
Overview
I create BOFU blog content for buyers who are actively comparing software and narrowing their options. The work is informed by customer interviews and internal insight, focusing on clear differentiation and side-by-side comparison so buyers can understand fit before engaging with sales.
Types of BOFU posts
Software review guides
“Best for” software roundups
Technical implementation guides
Use case articles
Customer case studies
Competitor comparison pages
Alternative pages
Reports
Executive thought leadership
How I approach BOFU content
The work starts with understanding:
The core problem the buyer is trying to solve
The pain points that surface in sales calls and support tickets
What’s at stake if nothing changes
The jobs the product needs to support
Use cases and workflows buyers care about most
From there, I map how decision-makers evaluate solutions during the evaluation stage:
Trigger events that push them to act
The business goals tied to solving the problem
Objections or hesitations that stall decisions
The value propositions that matter most to those goals
Features, integrations, and customer support considerations they care about
The competitors they’re actively considering
Why customers ultimately choose one solution over another
Calls to action aligned with buyer readiness
What informs the work
This insight comes first from your customer interviews, then internal team interviews, supported by hands-on product usage, competitor testing, and your SEO research.
What you get
Content briefs, outlines, and BOFU articles that answer buyer questions, clarify fit, and help buyers decide whether a solution is worth moving forward with a demo or free trial.
Additional content support
E-books
Long-form BOFU assets used by sales and growth teams to support late-stage evaluation and buying conversations.
White Papers
Documents that walk buyers through product info and implementation details before committing.
Social Media Content
Short-form posts that promote BOFU blog posts and drive qualified traffic back to evaluation pages.
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My process
1. Discovery & alignment
We align on your product, customers, goals, and where BOFU content needs to support decision-making.
2. Content development
I gather customer and internal insight, analyze competitors, and create content that helps buyers assess fit.
3. Review & delivery
You review the draft, we do one round of revisions, and I deliver content ready to publish and use for sales enablement.
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Pricing
BOFU blog content starts at $1,000 per post
(typically ~1,500 words)
Pricing reflects the depth required for evaluation-stage content, including product, customer, and competitor research, as well as content development. Final pricing depends on topic complexity, research depth, and whether internal interviews or hands-on product testing are required.
Larger or multi-asset projects, such as case studies, white papers, or reports, are quoted individually.
What’s included
Evaluation-stage research: Customer interviews, internal team input, and review competitor documents to understand buyer questions and what actually matters during evaluation.
BOFU content development: Content briefs, outlines, and BOFU articles built around real buyer concerns to help compare options and assess fit.
Review & delivery: One round of revisions, with final content delivered ready to publish and use for sales enablement.
Frequently Asked Questions (FAQs)
Do you offer monthly retainer packages?
Yes. Most clients work with me on an ongoing basis to support steady demo and free trial growth through BOFU content.
Can we start with a trial project?
Absolutely. Many teams start with a one-off project before moving into a longer-term engagement.
Do you handle keyword research?
I don’t provide keyword research. I work best with teams that have an in-house SEO specialist or agency defining BOFU keywords and search intent, so I can focus on creating BOFU content that supports buyer decisions.
What are your turnaround times?
Most BOFU posts are delivered in about two weeks after all required information is received, including customer interviews, SME interviews, and product information. More research-heavy projects may require additional time.
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