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Conversion-focused SEO blog posts and thought leadership articles for your B2B SaaS blog or Tech publication. They're designed to rank in the SERPs, attract qualified leads with high buying intent, and drive demo and free-trial sign-ups.
Case studies and customer stories walk readers through the customer’s challenge, your solution, your team’s contribution, and the transformation achieved with your SaaS platform—helping buyers make confident, informed decisions.
Develop your personal brand with LinkedIn executive ghostwriting that helps you attract top talent, increase employer visibility, and connect with industry leaders to strengthen your authority and influence in the B2B SaaS industry.
E-books that deliver in-depth, educational content on key industry topics—building trust with prospects, showcasing your SaaS product’s value, and supporting lead generation, thought leadership, and sales enablement throughout the buyer journey.
In-depth white papers and research reports that explore key industry trends, share insights from original data or surveys, and position your SaaS product as a trusted solution—driving backlinks, lead generation, and supporting your SDR team with high-value content.
Social media content that promotes blog posts, case studies, white papers, research reports, and upcoming events—written to drive traffic and registrations, and optimized for LinkedIn, X (Twitter), and other platforms your SaaS customers use.
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Discovery Call
30-minute Zoom/Google Meet to align on content goals and set the foundation for a successful project.
We’ll cover:
Goals, SaaS platform, customers, and competitors
Current content performance and challenges
How I write conversion-focused content that drives free trials and demos
Project scope, deliverables, timelines, budget, and expectations
After the Call
You’ll share product materials so I can prepare a tailored quote/proposal + contract.
Deposit
50% upfront payment required to reserve your project and begin work.
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Kickoff Call
30-minute call to do team introductions, finalize scope, deliverables, timeline, and next steps.
Onboarding
Includes welcome guide, client questionnaire, client portal access, product demo, and setup of communication/project tools.
Content Production
Research: Customer pain points, internal SME interviews, content ideation, reviewing your SEO guidelines & SERP analysis, and developing the final narrative.
Strategy: Content brief and outline that map structure, messaging, value props, differentiators, and CTAs.
Writing: First draft delivered by the agreed deadline.
Review & Revisions: Includes one round of revisions based on your feedback and approval.
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Final Draft: Delivered ready to publish (CMS upload available).
Payment: I’ll send an invoice for the remaining 50% balance.
Testimonial: I’ll request a testimonial once results are delivered.
Future Projects: We can discuss ongoing or package support.
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A standard 1,500-word conversion blog post starts at $1,000.
Pricing is based on the project scope, topic, and software complexity, the level of research, software testing, or SME interviews required, and my expertise in content marketing and small business topics.
Longer-form content, such as case studies, white papers, and e-books, is quoted on a case-by-case basis.
Research, Strategy & Planning
SaaS product demo
Hands-on product testing (as needed)
Reviewing your customer research
Interviewing internal subject matter experts
Topic research
Reviewing your competitor research
Content ideation (as needed)
Reviewing SEO research and SERP analysis
Content brief creation (if applicable)
Detailed content outline
Content Writing
Conversion writing & product copywriting
SEO optimization (buying-intent keywords, internal linking, etc.)
Visual support (infographics or sourcing stock images as needed)
Editing, Revisions & Delivery
Copyediting + first draft delivery
Revisions & collaboration
1 round of revision
Communication and collaboration on revisions
Final copyediting
Final proofreading
Delivery and uploading to CMS (as needed)
You’ll receive a response within 2 business days. I’ll gather a few more details about your project through email and likely schedule a discovery call if it seems like a good fit.
Yes! Most of my clients work with me on retainer contracts. Please send me a message to share more about your project, and we'll create a custom package of deliverables tailored to your needs.
Blog posts and articles are delivered in about 2 weeks. Larger projects—such as case studies, white papers, and e-books—typically take 3 to 8 weeks, depending on their scope and complexity.
Absolutely. Starting with a one-off project is a great way to see if we're a good fit. If everything goes smoothly, we can explore a monthly retainer or ongoing collaboration.
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