About

Hi, I’m Maria.

I’m a B2B SaaS content writer and BOFU specialist based in San Francisco.

I’ve worked with teams at Zapier, Lusha, Forbes, and Cato Networks, and over the past 8 years, I’ve written hundreds of SaaS blog posts.

And here’s what I’ve noticed:

Most SaaS teams struggle with evaluation-stage content.

• I’ve seen competitor comparison pages treated like top-of-funnel blog posts.

• I’ve been asked to write BOFU content without customer interviews or input from product teams in three days.

• I’ve worked with teams that avoided clear, side-by-side competitor comparisons that force differentiation and tradeoffs.

Evaluation content is not just another blog post. It’s the content buyers read when deciding whether to request a demo, start a free trial, or move on.

I don’t approach product-led blog posts like TOFU articles. I write them to support real buying decisions.

That means:

• Reviewing your customer interviews and feedback

• Interviewing internal stakeholders when needed

• Reviewing competitor positioning in depth

Clear evaluation-stage content. That’s my focus.

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