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Help your customers decide if your B2B SaaS product is the right fit
Content drives traffic at the top of the funnel but often falls short when buyers need to decide whether to request a demo or start a free trial.
By the time buyers reach the evaluation stage, they’re often left to piece together answers to their most important questions and compare your product against alternatives on their own.
Why most BOFU content falls short
BOFU content falls apart when teams don’t speak directly with customers.
This leads to assumptions about customer goals, pain points, and value propositions.
Without customer interviews and internal insight, BOFU is often written the same way as top-of-the-funnel content (fast, surface-level, regurgitated information).
As a result, the content doesn’t provide the right information for buyers to decide whether a solution is right for them.
BOFU content that helps buyers choose your software
I create evaluation-stage content informed by customer feedback and internal insight.
It clarifies your product, explains differentiation, and helps buyers compare options before exploring a demo or free trial.
The result is fewer unanswered questions and more confidence in reaching out to your sales team.
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Why me
Hi, I’m Maria!
I’m a B2B SaaS Content Writer & BOFU Specialist, based in San Francisco, trusted by companies like Zapier, Lusha, and Cato Networks.
Over the past 8 years, I’ve helped launch and scale content programs, written hundreds of SaaS blog posts, and seen how often evaluation content is rushed and built on assumptions instead of real customer feedback.
I create decision-stage content that answers your customers’ questions, highlights the value propositions they actually need, and clearly lays out options and alternatives so buyers can make confident decisions.
BOFU Blog Content
Software review guides
"Best for" software roundups
Technical implementation guides
Use case articles
Customer case studies
Competitor comparison pages
Alternative pages
Reports
Executive thought leadership
...and more.
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Client Testimonial
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Maria has written 55+ blog posts for Lusha and consistently delivers high-quality, conversion-focused content. Her work is well-researched and plays a key role in supporting our content and pipeline goals, helping buyers move closer to demos and trials. In addition, her content helped increase web traffic by 35%. I highly recommend her to any team looking to scale content. She’s also incredibly responsive and easy to work with.”
— Vanessa Perplies, Content Manager at Lusha
Client Case Studies
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Client Testimonial
“
Maria is a great contributor to Zapier! Her articles consistently rank on Google’s first page, and she keeps you in the loop on every project. She’s receptive to feedback and adapts easily to our brand voice and guidelines, which helps connect with the audience and keep readers engaged.”
-Deborah Tennan, Senior Managing Editor at Zapier
Client Testimonial
“
We brought Maria on board as an executive ghostwriter for Cato’s Employer Branding team. Her thought leadership content helped generate top candidates for our global SDR team, drove 700,000+ impressions, and added 5,000 new followers to my LinkedIn account within the first year. She’s a strong strategist and ghostwriter, and I recommend her to B2B SaaS leaders using content to support growth and hiring goals.”
—Carmella Kettner, VP of Global Sales Development at Cato Networks
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