Case Study: How Zapier’s Software Review Guides Ranked on Google’s First Page
01 — Client overview
Zapier | Zapier.com
Zapier is an automation tool that powers seamless integration between apps like Gmail, Slack, and Salesforce. Individuals and small businesses rely on Zapier to automate repetitive tasks and streamline their workflows. With 4 million users and over 500 employees, the company has recently reached a valuation of $5 billion.
02 — Project goals
Create two software review guides to help B2B buyers make purchasing decisions.
Write two software review blog posts to teach and educate small and medium-sized business owners on how to use Zapier's product.
03 — Key challenges
Software testing- Signed up for 30+ apps and tested each for one month. Reviewed features, performance, functionality, UX, pricing, scalability, and more.
Narrowing down top picks- During the review process, I encountered difficulty choosing between two similar apps. I had to focus on small technical aspects to determine which was better.
Technical writing- Guides require technical writing, which is more complex and needs detailed explanations of software features.
04 — Solutions
Team support- Collaborated with Zapier's Managing Editor to review apps that were closely matched in features to identify which was better.
Support from reviewed companies: Worked with companies for extended free trials, and their customer support teams helped me understand features and solutions.
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“Maria is a great contributor to Zapier! Her articles have consistently ranked on Google's first page and she keeps you in the loop on the projects she's working on. She's receptive to feedback and willing to adapt to the brand voice and guidelines, which helps connect with the audience and keep readers engaged.
— Deborah Tennen, Senior Managing Editor at Zapier
