Case Study: How Lusha Increased Website Traffic by 35%
01 — Client overview
Lusha | Lusha.com
A B2B software company that provides sales intelligence solutions for small to medium-sized businesses. Their platform helps sales teams, marketers, and recruiters identify, engage, and close deals with their ideal prospects by providing accurate and up-to-date contact information and firmographic data. The company has 800,000+ users, 300+ employees, and a valuation of $1.5 billion.
02 — Project goals
Launch and scale Lusha's content marketing program. Generate qualified leads through 2 SEO-optimized, long-form blog posts each week.
Transition content from top-of-the-funnel topics to product-led content and thought leadership.
Create sales enablement assets like an e-book to support SDRs in lead generation.
03 — Key challenges
Rapid growth – Lusha’s user base tripled in one year; we needed to scale our content production while targeting 3 different audiences.
Product rebrand – Our software added new solutions, and our content had to communicate changes to old and new users.
Thought leadership – Developing alternative solutions for sales and marketing challenges and creating compelling arguments for decision-makers was challenging.
04 — Solutions
Build a content library- In collaboration with Lusha’s Growth Marketing and SEO managers, we initially developed content libraries for each target demographic—sales, marketing, and recruiters—covering core topics to enhance SEO performance.
Customer analysis- Next, we analyzed customer data and search intent to identify topics suitable for each group, and fleshed out our alternative views and solutions for thought leadership.
Internal contribution- Lastly, I interviewed subject matter experts from Lusha's marketing, sales, and HR departments to contribute insights for our product-led content and thought leadership, accelerating our content production process.
“
I highly recommend Maria as a SaaS content writer. Her exceptional writing skills and attention to detail have consistently impressed me. She can understand and articulate complex concepts clearly and engagingly. Her professionalism, promptness, and commitment to meeting deadlines make her a reliable choice for any project. I have always been impressed with her creativity and ability to adapt her writing style to suit our different audiences and industries.
— Shay Hacham, Senior Website Growth Manager at Lusha
“
Maria creates excellent B2B SaaS content and I highly recommend her writing services. She's incredibly responsive, and her writing is professional, well-researched, and extremely engaging to read."
— Vanessa Perplies, Content Manager at Lusha
