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Are you a content lead with a lean team that's overloaded, short on writers, or stuck with content that doesn’t convert?
You’ve got the strategy, internal buy-in, and ambitious growth targets. But producing high-quality content consistently (and fast) is tough when your team is stretched thin and deadlines keep slipping.
When content fails to meet the needs of SMB customers, it results in lower conversions, a slower pipeline, and stagnant revenue.
Are You Facing These Content Challenges?
Content isn't converting: You’re producing assets, but it’s not turning readers into real opportunities.
The team is stretched thin: Your marketers are juggling content on top of their main responsibilities.
Hiring isn’t the answer (right now): You need ROI without the overhead of an agency or full-time hire.
Incompatible writers: Your freelancers don’t fully grasp your product, messaging, or SMB audience, resulting in generic content.
Scale B2B SaaS Content Without the Headaches →
I deliver ready-to-publish conversion content that aligns with your SaaS product, messaging, and SMB customers, so your team can stay focused on high-priority work as you scale.
How I Help Scale Content:
Conversion-focused content writing — Trusted by leading SMB SaaS brands like Zapier, Lusha, Workiz, and Cato Networks to scale content programs that drive demos, free-trial sign-ups, and sales pipeline growth.
SMB SaaS content expertise — I create conversion content that clearly shows how your software supports small businesses across key use cases, such as sales, marketing, management, scheduling, finance, and customer support.
End-to-end content production — From research and SME interviews to content briefs, outlines, writing, editing, and uploading, I handle every step so your team can scale content without adding internal workload.
Fluff-free content — I transform customer insights and stories, internal data, and SME expertise into original, conversion-focused content that earns trust and differentiates your content.
Fast onboarding — I use a proven system to quickly learn your SaaS platform, customers, competitors, and workflows so I can deliver content that supports lead generation and sales.
Reliable, on-time delivery — Organized process, clear timelines, and consistent delivery of ready-to-publish content that minimizes revisions and helps your content team scale with confidence.
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Services
Blog Posts
Case Studies & Customer Stories
Articles for Publications
LinkedIn Executive Ghostwriting
White Papers
E-books
Reports
Social Media Content Promotion
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Ready to Grow Your B2B SaaS Content?
Have a project in mind? Let’s chat about how I can help you hit your goals.
Client Testimonial
“
Maria has written 55+ blog posts for Lusha, a fast-scaling SaaS company, and helped us increase web traffic by 35%. She consistently delivers high-quality, conversion content tailored to SMB buyers—well-researched, professional, and engaging. Her writing plays a key role in supporting our content goals, and I highly recommend her to any B2B SaaS team looking to scale content. She’s also incredibly responsive and easy to work with.”
— Vanessa Perplies, Content Manager at Lusha
Why B2B SaaS Companies Choose Me
✅ Conversion-first process
I follow a proven system for writing conversion content that drives demos, free-trial sign-ups, and pipeline growth, grounded in clear product positioning and a deep understanding of SMB buyer needs.
❤️ 7 years of experience
I’ve written across product categories—including HR, sales, management, and marketing software—and bring a level of experience and strategic thinking clients don’t typically find in entry-level writers.
💵 Alternative to agency costs
I deliver content that scales with your needs, without the overhead of a full-time employee or agency. This gives your team the flexibility to scale content as priorities shift, without adding ongoing costs.
Client Case Studies
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Are We a Good Fit?
You sell small business software—specifically MarTech, SalesTech, or business management tools for SMB or mid-market customers.
You’re a VC-funded scale-up (Series B–D) or a mature mid-market or enterprise SaaS team.
You have proven product-market fit and are focused on scaling customer acquisition and revenue.
I do my best work with content teams who... ↓
Focus on sustainable growth
The best teams drive traffic, qualified leads, demos, free-trial sign-ups, and sustainable pipeline growth.
Have a clear content strategy
Set goals and align your content with your SEO strategy, brand & writing guidelines, and insights from SMEs.
Train and support freelance writers
Provide ongoing product education and quality customer insights. So writers understand real pain points.
Collaborate with internal subject matter experts
Writers work with product, marketing, sales, IT, and customer success teams to create informed content.
Invest in premium content
Budget for high-quality content (e.g., $1,000 per blog post) that drives customer acquisition.
Have a content promotion plan
Share content across email, social, and paid channels to reach the right audience and drive results.
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Client Testimonial
“
We brought Maria on board as an executive ghostwriter for Cato's Employer Branding department. Her thought leadership content helped generate top candidates for my global SDR team, brought in 700,000+ impressions, and gained 5,000 new followers on my LinkedIn account within the first year! She's an incredible strategist and LinkedIn ghostwriter, and I recommend her writing services to sales and marketing leaders in the B2B SaaS space."
—Carmella Kettner, VP of Global Sales Development at Cato Networks
How I Deliver Conversion Content: My Process
1. Discovery & Alignment
We'll start with a 30-minute discovery call to align on your product, goals, strategy, project scope, and budget. After the call, I'll send a quote or proposal, along with a contract, and require a 50% deposit upfront to begin the project.
2. Project Kickoff & Content Creation
We’ll start with a kickoff call for team intros and onboarding. I’ll send a questionnaire, conduct a product demo, review your SEO strategy, begin research and SME interviews, create a content brief and outline, and start writing.
3. Content Review & Revisions
You’ll review the first draft and provide detailed feedback. I’ll review your comments, follow up with SMEs if needed, refine the content, complete one round of revisions, and deliver the final version ready to publish.
4. Final Delivery & Next Steps
I’ll deliver the final draft and invoice for the remaining 50% balance. We can also discuss your next project or explore monthly packages to continue supporting your content goals. I’ll follow up in a few months to request a testimonial based on results.
How I Keep Projects Running Smoothly
👩💻 Client Portal Access
Centralized access to your content calendar, briefs, outlines, and deliverables— everything your team needs, all in one place.
📅 Real-Time Updates
Easily track project progress, status updates, comments, and deadlines in real-time, no need to wait for weekly status emails or check-ins.
⏱️ Responds Within 24 Hours
Have a question or comment? You’ll always get a response within 24 hours or less, keeping projects moving smoothly and on schedule.
Client Testimonial
“
Maria is a great contributor to Zapier! Her articles consistently rank on Google’s first page, and she keeps you in the loop on every project. She’s receptive to feedback and adapts easily to our brand voice and guidelines, which helps connect with the audience and keep readers engaged.”
-Deborah Tennan, Senior Managing Editor at Zapier
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